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Issue Date | Title | Author(s) |
---|---|---|
2016 | A brand preference and repurchase intention model: The role of consumer experience | Ebrahim, R; Ghoneim, A; Irani, Z; Yan, F |
2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
2014 | h3 gourmet: great to go upmarket, but are people willing to pay for the difference? | De Carvalho, JC; da Silva, RV; Syed Alwi, SF |
2002 | Measuring brand image: Shopping centre case studies | Dennis, C; Murphy, J; Marsland, D; Cockett, T; Patel, T |
2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
2010 | The BP Deepwater Horizon débâcle and corporate brand exuberance | Balmer, JMT |
2016 | Sustainability program brands: Platforms for collaboration and co-creation | Scandelius, C; Cohen, G |
12-Jun-2017 | Consumer interpretation of brand prominence signals: insights for a broadened typology | Meyer, HM; Manika, D |
2008 | Country of origin, branding strategy and internationalisation: The case of Chinese piano companies | Fan, Y |
2005 | Made in China | Fan, Y |