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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1709| Title: | Made in China |
| Authors: | Fan, Y |
| Keywords: | Made in China;Chinese brands;Branding |
| Issue Date: | 2005 |
| Publisher: | Centaur Media |
| Citation: | Brand Strategy, Apr 2005 |
| Abstract: | China has a long history in commerce and marketing. For many centuries, 'Made in China' was a high quality, prestige label imported exclusively for the royals and the rich. This paper traces the history of Made in China and reports current branding practice in the world’s largest market. |
| URI: | http://bura.brunel.ac.uk/handle/2438/1709 |
| DOI: | https://doi.org/10.1215/9780822386759 |
| ISSN: | 0951-3639 |
| Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| made in china.pdf | 67.99 kB | Adobe PDF | View/Open |
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