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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1709Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fan, Y | - |
| dc.coverage.spatial | 4 | en |
| dc.date.accessioned | 2008-02-27T09:45:01Z | - |
| dc.date.available | 2008-02-27T09:45:01Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.citation | Brand Strategy, Apr 2005 | en |
| dc.identifier.issn | 0951-3639 | - |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/1709 | - |
| dc.description.abstract | China has a long history in commerce and marketing. For many centuries, 'Made in China' was a high quality, prestige label imported exclusively for the royals and the rich. This paper traces the history of Made in China and reports current branding practice in the world’s largest market. | en |
| dc.format.extent | 49664 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en | - |
| dc.publisher | Centaur Media | en |
| dc.subject | Made in China | en |
| dc.subject | Chinese brands | - |
| dc.subject | Branding | - |
| dc.title | Made in China | en |
| dc.type | Research Paper | en |
| dc.identifier.doi | https://doi.org/10.1215/9780822386759 | - |
| Appears in Collections: | Marketing Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| made in china.pdf | 67.99 kB | Adobe PDF | View/Open |
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