Search
Add filters:
Use filters to refine the search results.
Results 1-4 of 4 (Search time: 0.002 seconds).
- previous
- 1
- next
Item hits:
Issue Date | Title | Author(s) |
---|---|---|
2016 | Corporate heritage tourism brand attractiveness and national identity | Balmer, JMT; Chen, WF |
2012 | Corporate brand management imperatives: Custodianship, credibility, and calibration | Balmer, JMT |
2017 | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | Balmer, JMT; Chen, W |
2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |
Discover
Subject