Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/19976| Title: | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 |
| Authors: | Balmer, JMT Chen, W |
| Keywords: | Corporate heritage;Corporate heritage brands;China;Imperial China;Traditional Chinese medicine |
| Issue Date: | 2017 |
| Publisher: | Palgrave Macmillan |
| Citation: | Journal of Brand Management: Advanced Collections, 2015, 22 pp. 194 - 210 (17) |
| URI: | http://bura.brunel.ac.uk/handle/2438/19976 |
| DOI: | http://dx.doi.org/10.1057/978-1-352-00011-5_3 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 737.68 kB | Adobe PDF | View/Open |
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