Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/19976
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Balmer, JMT | - |
dc.contributor.author | Chen, W | - |
dc.date.accessioned | 2020-01-10T12:26:43Z | - |
dc.date.available | 2015-07-22 | - |
dc.date.available | 2020-01-10T12:26:43Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | Journal of Brand Management: Advanced Collections, 2015, 22 pp. 194 - 210 (17) | en_US |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/19976 | - |
dc.format.extent | 194 - 210 (17) | - |
dc.language.iso | en | en_US |
dc.publisher | Palgrave Macmillan | en_US |
dc.subject | Corporate heritage | en_US |
dc.subject | Corporate heritage brands | en_US |
dc.subject | China | en_US |
dc.subject | Imperial China | en_US |
dc.subject | Traditional Chinese medicine | en_US |
dc.title | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | en_US |
dc.type | Article | en_US |
dc.identifier.doi | http://dx.doi.org/10.1057/978-1-352-00011-5_3 | - |
dc.relation.isPartOf | Journal of Brand Management: Advanced Collections | - |
pubs.publication-status | Published | - |
pubs.volume | 22 | - |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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FullText.pdf | 737.68 kB | Adobe PDF | View/Open |
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