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Issue Date | Title | Author(s) |
---|---|---|
2017 | Wally Olins 1930-2014 | Balmer, JMT |
2017 | Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship | Balmer, JMT |
2017 | A quadripartite approach to analysing young British South Asian adults’ dual cultural identity | Dey, BL; Balmer, JMT; Pandit, A; Saren, M |
2017 | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | Balmer, JMT; Chen, W |
2017 | The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution | Balmer, JMT; Yen, DA |
12-Sep-2017 | The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum. | Balmer, JMT |
2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |