Brunel University Research Archive: Search

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Issue Date	Title	Author(s)
2008	The role of customer experience in building brand loyalty within the service context	Ismail, AR; Melewar, TC
2006	Corporate branding, identity and communciations: A contemporary perspective	Melewar, TC; Karaosmanoglu, E
2002	Defining the corporate identity construct	Melewar, TC; Jenkins, E
2010	Transfer of brand knowledge in business-to-business markets: A qualitative study	Gupta, S; Melewar, TC; Bourlakis, M
2011	Investigating the implications of business and culture on the behaviour of customers of international firms	Gupta, S; Navare, J; Melewar, TC
2013	Embedding knowledge and value of a brand into sustainability for differentiation	Gupta, S; Czinkota, M; Melewar, TC
2017	Guest Editors’ Introduction	Melewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J
10-Apr-2017	Integrating identity, strategy and communications for trust, loyalty and commitment	Melewar, TC; Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; Foroudi, Mohammad M.
8-Jun-2020	Digital Society and Corporate Reputation: Towards the Next Generation of Insights	Syed Alwi, SF; Melewar, TC; Cuomo, MT; Schwaiger, M
22-Apr-2015	Export market orientation behavior of universities: the British scenario	Asaad, Y; Melewar, TC; Cohen, G