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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/21382| Title: | Export market orientation behavior of universities: the British scenario |
| Authors: | Asaad, Y Melewar, TC Cohen, G |
| Keywords: | export market orientation;higher education marketing;PLS |
| Issue Date: | 22-Apr-2015 |
| Publisher: | Taylor & Francis |
| Citation: | Journal of Marketing for Higher Education, 2015, 25 (1), pp. 127 - 154 |
| URI: | http://bura.brunel.ac.uk/handle/2438/21382 |
| DOI: | http://dx.doi.org/10.1080/08841241.2015.1031315 |
| ISSN: | 0884-1241 1540-7144 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 535.13 kB | Adobe PDF | View/Open |
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