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Issue Date | Title | Author(s) |
---|---|---|
2004 | Advertising and public relations in china | Fan, Y |
1995 | Reexaming strategic groups: existence, group structure and mobility barriers | Fan, Y |
2000 | Strategic Outsourcing: Evidence from the British Companies | Fan, Y |
2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
2006 | Promoting business with corporate gifts: major issues and empirical evidence | Fan, Y |
2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
2002 | Guanxi’s consequences: Personal gains at social cost | Fan, Y |
2002 | The national image of global brands | Fan, Y |
2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
1998 | The transfer of western management to China: Context, content and constraints | Fan, Y |
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Subject
- 1 Buying behaviour, consumer soc...
- 1 Children’s buying behaviour; Soci...
- 1 China, advertising, PR, media sector
- 1 China, township and village enter...
- 1 Chinese brands
- 1 Chinese cultural values, entrepre...
- 1 Corporate brand; Branding; Brand ...
- 1 Corporate Branding, Retail Sector...
- 1 Corporate communications
- 1 Corporate Communications, Brandin...
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