Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1278
Title: Strategic Outsourcing: Evidence from the British Companies
Authors: Fan, Y
Keywords: outsourcing, decision making, supplier management, British companies
Issue Date: 2000
Publisher: Emerald Group Publishing Limited
Citation: Marketing Intelligence & Planning, Volume 18, Number 4, 2000 , pp. 213-219(7)
Abstract: Outsourcing has become an increasingly popular option for many organisations. But they vary in terms of activities being outsourced, reasons for and benefits from outsourcing, and how the decision was made. This article presents an empirical research on fourteen companies. It found out, a) in most cases it was the ‘peripheral’ support activity being outsourced with cost reduction as the primary driver; b) outsourcing decision was being made early in the process without active involvement of the in-house provider; and c) there were problems in supplier selection and management. The research identified pre-outsourcing decision process and post-outsourcing management as the two key areas that gave cause for concern, and offered recommendations for improvement.
URI: http://bura.brunel.ac.uk/handle/2438/1278
ISSN: 0263-4503
DOI: 10.1108/02634500010333398
Appears in Collections:Marketing
Brunel Business School Research Papers

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