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DC Field | Value | Language |
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dc.contributor.author | Halford, JCG | - |
dc.contributor.author | Boyland, EJ | - |
dc.contributor.author | Hughes, GM | - |
dc.contributor.author | Stacey, L | - |
dc.contributor.author | McKean, S | - |
dc.contributor.author | Dovey, TM | - |
dc.date.accessioned | 2014-04-14T14:11:41Z | - |
dc.date.available | 2014-04-14T14:11:41Z | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | Public Health Nutrition, 11(9), 897 - 904, 2008 | en_US |
dc.identifier.issn | 1368-9800 | - |
dc.identifier.uri | http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=2003228 | en |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/8307 | - |
dc.description | Copyright © The Authors 2007. | en_US |
dc.description.abstract | Objective - To investigate the effect of television food advertising on children’s food intake, specifically whether childhood obesity is related to a greater susceptibility to food promotion. Design - The study was a within-subject, counterbalanced design. The children were tested on two occasions separated by two weeks. One condition involved the children viewing food advertisements followed by a cartoon, in the other condition the children viewed non-food adverts followed by the same cartoon. Following the cartoon, their food intake and choice was assessed in a standard paradigm. Setting - The study was conducted in Liverpool, UK. Subjects - Fifty-nine children (32 male, 27 female) aged 9–11 years were recruited from a UK school to participate in the study. Thirty-three children were normal-weight (NW), 15 overweight (OW) and 11 obese (OB). Results - Exposure to food adverts produced substantial and significant increases in energy intake in all children (P < 0·001). The increase in intake was largest in the obese children (P = 0·04). All children increased their consumption of high-fat and/or sweet energy-dense snacks in response to the adverts (P < 0·001). In the food advert condition, total intake and the intake of these specific snack items correlated with the children’s modified age- and gender-specific body mass index score. Conclusions - These data suggest that obese and overweight children are indeed more responsive to food promotion, which specifically stimulates the intake of energy-dense snacks. | en_US |
dc.description.sponsorship | University of Liverpool | en_US |
dc.language | eng | - |
dc.language.iso | en | en_US |
dc.publisher | Cambridge University Press | en_US |
dc.subject | Food advertisements | en_US |
dc.subject | Food choice | en_US |
dc.subject | Intake | en_US |
dc.subject | Obesity | en_US |
dc.title | Beyond-brand effect of television food advertisements on food choice in children: The effects of weight status | en_US |
dc.type | Article | en_US |
dc.identifier.doi | http://dx.doi.org/10.1017/S1368980007001231 | - |
pubs.organisational-data | /Brunel | - |
pubs.organisational-data | /Brunel/Brunel Active Staff | - |
pubs.organisational-data | /Brunel/Brunel Active Staff/School of Social Sciences | - |
Appears in Collections: | Publications Psychology Dept of Life Sciences Research Papers |
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Fulltext.pdf | 117.33 kB | Adobe PDF | View/Open |
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