Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Research contained within BURA is open access, although some publications may be subject
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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/26216| Title: | The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression |
| Authors: | Merdin-Uygur, E Ozturkcan, S |
| Keywords: | service robots;customer comfort;customer aggression |
| Issue Date: | 2023 |
| Publisher: | Academy of Marketing |
| Citation: | Merdin-Uygur, E. and Ozturkcan, S. (2023) 'The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression', Proceedings of the Academy of Marketing Conference 2023, Birmingham, UK, 3-6 July, pp. 1-3. |
| URI: | http://bura.brunel.ac.uk/handle/2438/26216 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 3 July 2023 | 117.54 kB | Adobe PDF | View/Open |
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