Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/25973| Title: | Corporate identity: Defnition and components |
| Authors: | Foroudi, MM Foroudi, P Balmer, JMT |
| Issue Date: | 29-Jul-2021 |
| Publisher: | Routledge |
| Citation: | Foroudi, M.M., Foroudi, P. and Balmer, J.M.T. (2021) 'Corporate identity: Defnition and components' in Melewar, T. C. and Dennis, C. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London: Routledge, pp. 11 - 74. (Routledge Studies in Marketing). doi: 10.4324/9781003080572-4. |
| Abstract: | Copyright © 2021 The Authors. This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the intrinsic nature and background of identity are shown by examining the growing interest in the evolution of perspectives in the corporate identity field. Also, it examines corporate identity in relation to a number of different strands of established studies and identifies the key concepts related to corporate identity management by drawing insights from the main theoretical paradigms. |
| URI: | https://bura.brunel.ac.uk/handle/2438/25973 |
| DOI: | https://doi.org/10.4324/9781003080572-4 |
| ISBN: | 978-1-003-08057-2 (ebk) 978-0-367-53123-2 (hbk) 978-0-367-53124-9 (pbk) |
| Other Identifiers: | ORCID iDs: Pantea Foroudi https://orcid.org/0000-0003-4000-7023; John M.T. Balmer https://orcid.org/0000-0003-2862-4520. 2 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Copyright © 2021 The Authors. This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on 29 July 2021, available online: https://www.routledge.com/Building-Corporate-Identity-Image-and-Reputation-in-the-Digital-Era/Foroudi-Melewar-Dennis/p/book/9781003080572. | 624.79 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.