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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/25973
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dc.contributor.authorForoudi, MM-
dc.contributor.authorForoudi, P-
dc.contributor.authorBalmer, JMT-
dc.contributor.editorMelewar, TC-
dc.contributor.editorDennis, C-
dc.contributor.editorForoudi, P-
dc.date.accessioned2023-02-19T18:42:03Z-
dc.date.available2023-02-19T18:42:03Z-
dc.date.issued2021-07-29-
dc.identifierORCID iDs: Pantea Foroudi https://orcid.org/0000-0003-4000-7023; John M.T. Balmer https://orcid.org/0000-0003-2862-4520.-
dc.identifier2-
dc.identifier.citationForoudi, M.M., Foroudi, P. and Balmer, J.M.T. (2021) 'Corporate identity: Defnition and components' in Melewar, T. C. and Dennis, C. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London: Routledge, pp. 11 - 74. (Routledge Studies in Marketing). doi: 10.4324/9781003080572-4.en_US
dc.identifier.isbn978-1-003-08057-2 (ebk)-
dc.identifier.isbn978-0-367-53123-2 (hbk)-
dc.identifier.isbn978-0-367-53124-9 (pbk)-
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/25973-
dc.description.abstractCopyright © 2021 The Authors. This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the intrinsic nature and background of identity are shown by examining the growing interest in the evolution of perspectives in the corporate identity field. Also, it examines corporate identity in relation to a number of different strands of established studies and identifies the key concepts related to corporate identity management by drawing insights from the main theoretical paradigms.en_US
dc.format.extent11 - 74-
dc.format.mediumPrint-Electronic-
dc.languageEnglish-
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.relation.urihttps://www.routledge.com/Building-Corporate-Identity-Image-and-Reputation-in-the-Digital-Era/Foroudi-Melewar-Dennis/p/book/9781003080572-
dc.relation.urihttps://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-4/corporate-identity-mohammad-foroudi-pantea-foroudi-john-balmer-
dc.rightsThis is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on 29 July 2021, available online: https://www.routledge.com/Building-Corporate-Identity-Image-and-Reputation-in-the-Digital-Era/Foroudi-Melewar-Dennis/p/book/9781003080572.-
dc.rightsCopyright © 2021 The Authors. This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on 29 July 2021, available online: https://www.routledge.com/Building-Corporate-Identity-Image-and-Reputation-in-the-Digital-Era/Foroudi-Melewar-Dennis/p/book/9781003080572.-
dc.rights.urihttps://s3-us-west-2.amazonaws.com/tandfbis/rt-files/docs/Routledge+T%26F+Policies+for+Open+Access+Book+Chapters+FINAL.pdf-
dc.titleCorporate identity: Defnition and componentsen_US
dc.typeBook chapteren_US
dc.identifier.doihttps://doi.org/10.4324/9781003080572-4-
dc.relation.isPartOfBuilding Corporate Identity, Image and Reputation in the Digital Era-
pubs.place-of-publicationLondon-
pubs.publication-statusPublished-
dc.rights.holderThe Authors-
Appears in Collections:Brunel Business School Research Papers

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