Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/25914
Title: The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations
Authors: Sousa, CMP
Li, RY
He, X
Keywords: exploitation;exploration;export sales growth;domestic collaboration;international collaboration
Issue Date: 20-Oct-2020
Publisher: SAGE Publications on behalf of American Marketing Association
Citation: Sousa, C.M.P., Li, R.Y. and He, X. (2020) 'The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations', Journal of International Marketing, 28 (4), pp. 1 - 20. 10.1177/1069031X20963617.
Abstract: This study examines the short- and long-term implications of the impact of exploitation and exploration on export sales growth. It also explores the moderating role of external collaborations by differentiating between domestic collaborations and international collaborations. The authors tested their conceptual model with data from the U.K. Community Innovation Survey (2010–2016). Using different time lags for exploitation and exploration, the findings indicate that the impact varies over time. Specifically, they reveal that the effect of exploitation is negative in the long term but positive in the short term, while exploration has no significant effect in the short term but a positive influence on export sales growth in the long term. Similarly, the moderating effect of domestic and international collaborations has been found to vary over time. The authors conclude with a discussion of the theoretical and practical implications.
Description: This work is based on data from the U.K. Community Innovation Survey, produced by the Office for National Statistics, and supplied by the Secure Data Service at the U.K. Data Archive.
URI: https://bura.brunel.ac.uk/handle/2438/25914
DOI: https://doi.org/10.1177/1069031X20963617
ISSN: 1069-031X
Other Identifiers: ORCID iD: Rebecca Yu Li https://orcid.org/0000-0002-8856-0170
Appears in Collections:Brunel Business School Research Papers

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FullText.pdfThis is the author’s version of the work. It is posted here by permission of SAGE Publications for personal use, not for redistribution. The definitive version was published in Carlos M.P. Sousa, Rebecca Yu Li, and Xinming He, The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations, Journal of International Marketing, Volume 28, Issue 4, pp. 1-20. Copyright © 2020 American Marketing Association. DOI: https://doi.org/10.1177/1069031X20963617. https://sagepub.com/ journals-permissions).737.03 kBAdobe PDFView/Open


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