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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/20133| Title: | Walking the Thin Edge: The Dark Side of Brand Communities and Collecting |
| Authors: | Ferreira, M Chung, E Scaraboto, D |
| Issue Date: | Nov-2018 |
| Publisher: | The Association for Consumer Research |
| Citation: | Ferreira, M., Chung, E. and Scaraboto, D. (2018) 'Walking the Thin Edge: The Dark Side of Brand Communities and Collecting', in Gershoff, A., Kozinets, R. and White, T. (eds.) Advances in Consumer Research, 46, pp. 216 - 217. Duluth, MN : Association for Consumer Research. Available at: https://www.acrwebsite.org/volumes/v46/acr_vol46_2411972.pdf. |
| URI: | https://bura.brunel.ac.uk/handle/2438/20133 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 162.58 kB | Adobe PDF | View/Open |
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