A mass media campaign are needed to counter misconceptions about back pain and promote higher value care.

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/17055

Full metadata record

DC Field	Value	Language
dc.contributor.author	O'Keefe, M	-
dc.contributor.author	Maher, CG	-
dc.contributor.author	Stanton, TR	-
dc.contributor.author	O'Connell, NE	-
dc.contributor.author	Deshpande, S	-
dc.contributor.author	Gross, DP	-
dc.contributor.author	O'Sullivan, K	-
dc.date.accessioned	2018-11-05T16:27:04Z	-
dc.date.available	2018-11-05T16:27:04Z	-
dc.date.issued	2018	-
dc.identifier.citation	British Journal of Sports Medicine	en_US
dc.identifier.issn	0306-3674	-
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/17055	-
dc.description.abstract	Back pain is saddled by misconceptions that contribute to low-value care and poor outcomes. Many patients and clinicians mistakenly view the spine as fragile, believe that pain equates to damage, and over-emphasise the role and value of rest, imaging, medication, and surgery.1 Guideline-based care will not be embraced if such misconceptions are not countered. Here we provide four arguments for accessible, engaging and convincing education to the public and health professionals.	en_US
dc.language.iso	en	en_US
dc.publisher	IOP Publishing	en_US
dc.subject	back pain	en_US
dc.subject	public health	en_US
dc.subject	campaign	en_US
dc.title	A mass media campaign are needed to counter misconceptions about back pain and promote higher value care.	en_US
dc.type	Article	en_US
dc.relation.isPartOf	British Journal of Sports Medicine	-
pubs.publication-status	Accepted	-
Appears in Collections:	Dept of Health Sciences Embargoed Research Papers

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