Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Alwi, S
Showing results 1 to 13 of 13
| Issue Date | Title | Author(s) |
| 2021 | A comparison of Chinese corporate brand slogans in two periods: before and after China joined the World Trade Organization (WTO). A content analysis on Chinese national culture values and advertising appeals | Wang, Wenwen |
| 12-Apr-2022 | Consumers’ willingness to share digital footprints on social media: the role of affective trust | Syed, M; Dey, B; Alwi, S; Kamal, M; Asaad, Y |
| 2019 | Corporate social responsibility as an augmented corporate heritage identity trait - a case study of the Jordanian banking sector | Al-Amad, Amjad |
| 2018 | An empirical investigation into the behavioural aspects of OBC participation for the brand using the commitment-trust theory of relationship marketing | Pournaris, Marios |
| 4-Apr-2020 | Film or Film brands? UK consumers' engagement with films as brands | Kohli, GS; Yen, D; Alwi, S; Gupta, S |
| 9-Dec-2020 | The Impact of COVID-19 on Celebrity and Social Media Influencers’ Branding Strategy | Hambali, A; Alwi, S |
| 2017 | Introducing celebrity corporate brand: moving beyond endorsement and exploring its effect on corporate brand enhancement | Hambali, Anisah |
| 9-Dec-2020 | Management of Corporate Identity for the pursuit of sustained CSR implement | Tourky, M; Alwi, S; Shaalan, A; Balmer, J |
| 9-Dec-2020 | Sustainable branding strategy via celebrity corporate brand | Hambali, A; Alwi, S; Balmer, J |
| 2022 | Total corporate brand image and its impact on university enrolment intention: A study from international prospective students | Mahboob, Sidrah |
| 9-Sep-2019 | Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption Perspective | Dey, BL; Alwi, S; Yamoah, F; Agyepong, S; Kizgin, H; Sarma, M |
| 2024 | A typology and model of privacy- and security-concerned users' attitudes towards digital footprints and consequent influence on their social media adaptation | Muhammad, S; Dey, B; Bala, H; Alwi, S; Asaad, Y |
| 21-Sep-2023 | Visibility through clutter: How could brands cut through advertising clutter on Instagram? | Ahmed, I; Asaad, Y; Alwi, S |
