Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/22053| Title: | The Impact of COVID-19 on Celebrity and Social Media Influencers’ Branding Strategy |
| Authors: | Hambali, A Alwi, S |
| Issue Date: | 9-Dec-2020 |
| Publisher: | Proceedings of the 4th.International Conference of Marketing, Strategy and Policy |
| URI: | http://bura.brunel.ac.uk/handle/2438/22053 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 668.06 kB | Adobe PDF | View/Open |
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