Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Hambali, A
Showing results 3 to 5 of 5
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| Issue Date | Title | Author(s) |
|---|---|---|
| 9-Dec-2020 | The Impact of COVID-19 on Celebrity and Social Media Influencers’ Branding Strategy | Hambali, A; Alwi, S |
| 2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
| 9-Dec-2020 | Sustainable branding strategy via celebrity corporate brand | Hambali, A; Alwi, S; Balmer, J |