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http://bura.brunel.ac.uk/handle/2438/9580Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | De Coster, R | - |
| dc.contributor.author | McEwen, C | - |
| dc.coverage.spatial | Cambridge | - |
| dc.coverage.spatial | Cambridge | - |
| dc.date.accessioned | 2014-12-19T13:19:41Z | - |
| dc.date.available | 2013 | - |
| dc.date.available | 2014-12-19T13:19:41Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.citation | Design management: Past, present and future, pp. 167 - 180, 2013 | en_US |
| dc.identifier.isbn | 978-1-902546-33-9 | - |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/9580 | - |
| dc.description.abstract | This paper reports on the findings of a study of 267 consumers on the first order selection criteria within a decision making model that utilizes the Analytic Hierarchy Process (AHP) to evaluate mobile banking service selection. The AHP analysis of the first order selection criteria for the full data sample identified ‘Time Saving’ as the highest ranked factor followed by ‘Control’ then ‘Any Place’ and lastly ‘Cost’. The survey also reports on consumer usage patterns for internet and mobile services as well as exploring their experiences with mobile banking services. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | University of Cambridge, Institute for Manufacturing | en_US |
| dc.source | 2nd Cambridge Academic Design Management Conference | - |
| dc.source | 2nd Cambridge Academic Design Management Conference | - |
| dc.subject | Mobile service value | en_US |
| dc.subject | Mobile banking | en_US |
| dc.subject | Analytic Hierarchy Process (AHP) | en_US |
| dc.title | Consumer decision making in mobile-banking service selection | en_US |
| dc.type | Article | en_US |
| dc.relation.isPartOf | Design management: Past, present and future | - |
| dc.relation.isPartOf | Design management: Past, present and future | - |
| pubs.finish-date | 2013-09-05 | - |
| pubs.finish-date | 2013-09-05 | - |
| pubs.place-of-publication | Cambridge | - |
| pubs.publication-status | Published | - |
| pubs.publication-status | Published | - |
| pubs.start-date | 2013-09-04 | - |
| pubs.start-date | 2013-09-04 | - |
| pubs.organisational-data | /Brunel | - |
| pubs.organisational-data | /Brunel/Brunel Staff by College/Department/Division | - |
| pubs.organisational-data | /Brunel/Brunel Staff by College/Department/Division/College of Engineering, Design and Physical Sciences | - |
| pubs.organisational-data | /Brunel/Brunel Staff by College/Department/Division/College of Engineering, Design and Physical Sciences/Dept of Mechanical, Aerospace and Civil Engineering | - |
| pubs.organisational-data | /Brunel/Brunel Staff by College/Department/Division/College of Engineering, Design and Physical Sciences/Dept of Mechanical, Aerospace and Civil Engineering/Mechanical and Aerospace Engineering | - |
| pubs.organisational-data | /Brunel/Brunel Staff by Institute/Theme | - |
| pubs.organisational-data | /Brunel/Brunel Staff by Institute/Theme/Institute of Materials and Manufacturing | - |
| pubs.organisational-data | /Brunel/Brunel Staff by Institute/Theme/Institute of Materials and Manufacturing/Micro-Nano Manufacturing | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups/Centre for Research into Entrepreneurship, International Business and Innovation in Emerging Markets | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute for Ageing Studies | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute of Cancer Genetics and Pharmacogenomics | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Centre for Systems and Synthetic Biology | - |
| Appears in Collections: | Advanced Manufacturing and Enterprise Engineering (AMEE) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 264.24 kB | Adobe PDF | View/Open |
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