Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/9580| Title: | Consumer decision making in mobile-banking service selection |
| Authors: | De Coster, R McEwen, C |
| Keywords: | Mobile service value;Mobile banking;Analytic Hierarchy Process (AHP) |
| Issue Date: | 2013 |
| Publisher: | University of Cambridge, Institute for Manufacturing |
| Citation: | Design management: Past, present and future, pp. 167 - 180, 2013 |
| Abstract: | This paper reports on the findings of a study of 267 consumers on the first order selection criteria within a decision making model that utilizes the Analytic Hierarchy Process (AHP) to evaluate mobile banking service selection. The AHP analysis of the first order selection criteria for the full data sample identified ‘Time Saving’ as the highest ranked factor followed by ‘Control’ then ‘Any Place’ and lastly ‘Cost’. The survey also reports on consumer usage patterns for internet and mobile services as well as exploring their experiences with mobile banking services. |
| URI: | http://bura.brunel.ac.uk/handle/2438/9580 |
| ISBN: | 978-1-902546-33-9 |
| Appears in Collections: | Advanced Manufacturing and Enterprise Engineering (AMEE) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 264.24 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.