Governance of sustainable event-led regeneration: the case of London 2012 Olympics

Abstract

This study aims to understand the interface between the governance of event-led regeneration and sustainable development by taking the London 2012 Olympic Games/Lower Lee Valley area regeneration process as a case study. Since the early 1990s, there is a widespread trend towards the use of mega-events to promote a city, stimulate the local economy and regenerate rundown post-industrial areas and communities. The importance of mega-events in destination development has gained increasing attention and they are also considered as a catalyst for city regeneration. The emphasis in the aims of event-led regeneration has changed over the time and the sustainability in terms of economic, physical, social and governance dimensions has gained significant attention from both organisers and researchers. In the context of sustainable event-led regeneration, multiple stakeholder perspectives are essential and it is important to know how different actors are involved and interact in an event-led regeneration. London used 2012 Olympics to regenerate East London, one of the most deprived parts of the city. It is taken as an opportunity to explore new frontiers of interaction and cooperation between the local, regional and national stakeholders. This research adopts an integrative approach, which evaluates the changes in the built environment, social structure and stakeholder organisation together to evaluate the sustainability of the event-led regeneration governance. Data collection methods include interviews with stakeholders of London 2012 planning and organization, focus group meetings with residents living in and around the fringe of the London 2012 Olympic Park, secondary data analysis and document analysis. The research provides a sound base from which the planning of more sustainable mega-events can be undertaken by using the epistemological framework for sustainable event-led regeneration and the evaluation of their impact more fully measured across a wider stakeholder community. The conclusion emphasises the importance of the collaborative approach for the governance and resilience as critical for sustainable event-led regeneration.