Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2013 | Business School corporate brand identities | Syed Alwi, SF; CheHa, N; Yen, D |
| 2013 | A framework to attain brand promise in an online setting | Syed Alwi, SF; Ismail, SA |
| 2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |