Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 7-Dec-2021 | Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness | Ruiz-Alba, JL; Abou-Foul, M; Nazarian, A; Foroudi, P |
| 2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
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