Search
Add filters:
Use filters to refine the search results.
Item hits:
Issue Date | Title | Author(s) |
---|---|---|
2005 | Can a nation be marketed like products? | Fan, Y |
2000 | Corporate communications: audiences, funding and crisis management | Dolphin, R; Fan, Y |
2009 | Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandise | Wilson, J; Liu, J; Fan, Y |
2005 | The art of cross-cultural branding | Fan, Y |
2007 | Soft power and nation branding | Fan, Y |
2008 | Guanxi and business | Fan, Y |
2009 | Corporate communications in China : A preliminary study | Fan, Y |
2008 | The art of cross-cultural branding | Fan, Y |
2008 | The rise of emerging market multinationals and its impact on marketing | Fan, Y |
2000 | Global marketing or local marketing: the confusion about globalisation | Fan, Y; Jiang, F |
Discover
Subject