1. Brunel University Research Archive

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Results 11-20 of 31 (Search time: 0.048 seconds).
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Issue DateTitleAuthor(s)
24-Aug-2020Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failureChen, J; Foroudi, P; Yu, X; Chen, C-HS; Yen, DA
25-Jun-2021Making sense of sensory brand experience: Constructing an integrative framework for future researchZha, D; Foroudi, P; Jin, Z; Melewar, TC
27-Jul-2023Synthesizing the customer experience concept: A multimodularity approachZha, D; Marvi, R; Foroudi, P
13-Jan-2022Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approachAlqayed, Y; Foroudi, P; Kooli, K; Foroudi, MM; Dennis, C
25-Oct-2021Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspectiveNazarian, A; Velayati, R; Foroudi, P; Edirisinghe, D; Atkinson, P
20-Apr-2023Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factorsHussain, S; Pascaru, O; Priporas, C; Foroudi, P; Melewar, TC; Dennis, C; Foroudi, P
7-Mar-2023A Brief History of Service Innovation: The evolution of past, present, and future of service innovationMahavarpour, N; Marvi, R; Foroudi, P
19-Sep-2023Let Me Engage You: Peer engagement behaviour on peer-to-peer platformsMarvi, R; Foroudi, P; Fakhreddin, F
12-Jul-2022Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent EffectsForoudi, P; Marvi, R; Cuomo, MT; Bagozzi, R; Dennis, C; Jannelli, R
1-Sep-2022Use of Social Media Functionality for Improving Information Sharing, Problem-Solving, and Co-Production in a B2B ContextRajabi, AA; Mirmehdi, SM; Foroudi, P; Azimi, E

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