1. Brunel University Research Archive

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Results 1-10 of 25 (Search time: 0.012 seconds).
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Issue DateTitleAuthor(s)
2015Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephonyDey, BL; Pandit, A; Saren, M; Bhowmick, S; Woodruffe-Burton, H
2017A quadripartite approach to analysing young British South Asian adults’ dual cultural identityDey, BL; Balmer, JMT; Pandit, A; Saren, M
2018Millennial Chinese Consumers’ Perceived Destination Brand ValueLou, J; Dey, BL; Yalkin, C; Sivarajah, U; Punjaisri, K; Huang, Y; Yen, D
2017The Impact of Social Media on Consumers’ Acculturation and Purchase IntentionsDey, BL; Rana, N
9-Sep-2019Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption PerspectiveDey, BL; Alwi, S; Yamoah, F; Agyepong, S; Kizgin, H; Sarma, M
2017The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters: an exploratory studyFillieri, R; Chen, W; Dey, BL
24-May-2018Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in BangladeshDey, BL; Babu, MM; Rahman, M; Dora, M; Mishra, N
21-Jul-2020The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approachDaowd, A; Kamal, MM; Eldabi, T; Hasan, R; Missi, F; Dey, BL
30-Jul-2019Social Media Led Co-creation of Knowledge in Developing Societies: SME’s Roles in the Adoption, Use and Appropriation of Smartphones in South AsiaDey, BL; Sarma, M; Pandit, A; Sarpong, D; Kumari, S; Punjaisri, K
24-Dec-2019Digital consumer culture and digital acculturationDey, BL; Yen, D; Samuel, L

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