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Issue Date | Title | Author(s) |
---|---|---|
2018 | Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and Chinaā€¯ | Syed Alwi, SF; Pitelis, C; Georgiadis, A; Zarantonello, L |
2018 | The Importance of CSR Initiatives in Building Customer Support and Loyalty: Evidence from Saudi Arabia | Ajina, AS; Arnold Japutra, A; Nguyen, B; Syed Alwi, SF; Al-Hajla, AH |