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Issue DateTitleAuthor(s)
2017Enhancing online customer experience via corporate brand: Scale development, validation and conceptual modelHamzah, ZL; Syed Alwi, SF; Nguyen, B; Othman, MD
2017Guest Editors’ IntroductionMelewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J
2017The state of the art on corporate reputation: A special sectionMelewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J
2017The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand LoyaltySyed Alwi, SF; Muhammad Ali, S; Nguyen, B