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Issue Date | Title | Author(s) |
---|---|---|
2016 | Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia | Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF |
2016 | Consumer-Based Virtual Brand Personality (CBVBP), Customer Satisfaction and Brand Loyalty in the Online Banking Industry | Ong Khian Sin; Bang Ngyuen; Syed Alwi, SF |
2016 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M |