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Issue Date | Title | Author(s) |
---|---|---|
2016 | Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia | Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF |
2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |