1. Brunel University Research Archive

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Results 11-20 of 25 (Search time: 0.019 seconds).
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Issue DateTitleAuthor(s)
29-Nov-2022(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contextsDey, BL; Nasef, YT; Brown, DM; Samuel, L; Singh, P; Apostolidis, C
12-Jul-2023Strategic orientation, strategic renewal, and the international performance of born global firmsAhmed, FU; Babu, MM; Rahman, MDN; Uddin, MJ; Dey, BL
20-Oct-2022Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase IntentionDey, BL; Alwi, SFS; Babu, MM; Roy, SK; Muhammad, SS
12-Oct-2023Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equityAkter, S; Mohiuddin Babu, M; Hossain, TMT; Dey, BL; Liu, H; Singh, P
19-Dec-2023Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisationsBrown, DM; Apostolidis, C; Dey, BL; Singh, P; Thrassou, A; Kretsos, L; Babu, MM
21-Apr-2021Exploring big data-driven innovation in the manufacturing sector: evidence from UK firmsBabu, MM; Rahman, M; Alam, A; Dey, BL
31-Mar-2021Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviourMuhammad, SS; Dey, BL; Kamal, MM; Alwi, SFS
28-Nov-2023Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value RecipesRoy, SK; Singh, G; Gruner, RL; Dey, BL; Shabnam, S; Muhammad, SS; Quaddus, M
21-Dec-2022Customers’ motives to co-create in smart services interactionsRoy, SK; Singh, G; Hatton, C; Dey, BL; Ameen, N; Kumar, S
15-Dec-2022Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: The case of Pennine PubsBrown, DM; Apostolidis, C; Singh, P; Dey, BL; Chelekis, J

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