1. Brunel University Research Archive

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Issue DateTitleAuthor(s)
12-Jul-2023Strategic orientation, strategic renewal, and the international performance of born global firmsAhmed, FU; Babu, MM; Rahman, MDN; Uddin, MJ; Dey, BL
12-Oct-2023Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equityAkter, S; Mohiuddin Babu, M; Hossain, TMT; Dey, BL; Liu, H; Singh, P
19-Dec-2023Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisationsBrown, DM; Apostolidis, C; Dey, BL; Singh, P; Thrassou, A; Kretsos, L; Babu, MM
28-Nov-2023Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value RecipesRoy, SK; Singh, G; Gruner, RL; Dey, BL; Shabnam, S; Muhammad, SS; Quaddus, M
26-Dec-2023Correction: Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes (Information Systems Frontiers, (2023), 10.1007/s10796-023-10445-y)Roy, SK; Singh, G; Gruner, RL; Dey, BL; Shabnam, S; Muhammad, SS; Quaddus, M

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