Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 12-Oct-2023 | Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity | Akter, S; Mohiuddin Babu, M; Hossain, TMT; Dey, BL; Liu, H; Singh, P |
| 13-May-2019 | Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation | Mohiuddin Babu, M; Liu, H; Jayawardhena, C; Dey, BL |
| 27-Nov-2019 | The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market | Dey, BL; Al-Karaghouli, W; Minov, S; Mohiuddin Babu, M; Ayios, A; Muhammad, SS; Binsardi, B |
| 1-Sep-2018 | Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchases | Mohiuddin Babu, M; Dey, BL |