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Issue Date | Title | Author(s) |
---|---|---|
20-Oct-2022 | Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention | Dey, BL; Alwi, SFS; Babu, MM; Roy, SK; Muhammad, SS |
31-Mar-2021 | Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour | Muhammad, SS; Dey, BL; Kamal, MM; Alwi, SFS |