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Issue Date | Title | Author(s) |
---|---|---|
22-Jan-2021 | Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis | Boukis, A; Punjaisri, P; Balmer, JMT; Kaminakis, K; Papastathopolous, A |
26-Jun-2021 | Corporate brand orientation: identity, internal images, and corporate identification matters | Balmer, JMT; Podnar, K |
23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |