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Issue Date | Title | Author(s) |
---|---|---|
21-Oct-2013 | Universities and export market orientation: An exploratory study of UK post-92 universities | Asaad, Y; Melewar, TC; Cohen, G; Balmer, JMT |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
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