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Issue Date | Title | Author(s) |
---|---|---|
2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |
2014 | Designing corporate brand experience in an online context: A qualitative insight | Hamzah, ZL; Syed Alwi, SF; Othman, MN |
2014 | h3 gourmet: great to go upmarket, but are people willing to pay for the difference? | De Carvalho, JC; da Silva, RV; Syed Alwi, SF |
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |