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Issue Date | Title | Author(s) |
---|---|---|
2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
21-Oct-2013 | Universities and export market orientation: An exploratory study of UK post-92 universities | Asaad, Y; Melewar, TC; Cohen, G; Balmer, JMT |
2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |