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Issue Date | Title | Author(s) |
---|---|---|
2015 | China’s Brands, China’s Brand development strategies and Corporate Brand Communications in China | Balmer, J; Chen, W |
11-Nov-2019 | Relationship between corporate identity, place architecture, and identification: an exploratory case study | Foroudi, M; Balmer, J; Chen, W; Foroudi, P |
12-Feb-2018 | Editorial [Corporate Brands: Ignored, Accepted and Now Celebrated] | Chen, W; Balmer, J |