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Issue Date | Title | Author(s) |
---|---|---|
2014 | Designing corporate brand experience in an online context: A qualitative insight | Hamzah, ZL; Syed Alwi, SF; Othman, MN |
2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
2017 | Enhancing online customer experience via corporate brand: Scale development, validation and conceptual model | Hamzah, ZL; Syed Alwi, SF; Nguyen, B; Othman, MD |
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