Search
Add filters:
Use filters to refine the search results.
Item hits:
Issue Date | Title | Author(s) |
---|---|---|
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |
2012 | Employer branding and retention of employees in luxury hotel chains in Malaysia | Syed Alwi, SF; Arshad, R; Siew Yee, C |
2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
2017 | The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty | Syed Alwi, SF; Muhammad Ali, S; Nguyen, B |
Discover
Subject
Date issued