Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 13-Feb-2016 | Brand identification in higher education: A conditional process analysis | Palmer, A; Koenig-Lewis, N; Asaad, Y |
| 1-Jun-2014 | Export market orientation in universities: Bridging the gap between export marketing and higher education | Asaad, Y; Melewar, TC; Cohen, G |
| 10-Mar-2016 | IMO and internal branding outcomes: an employee perspective in UK HE | Yu, Q; Asaad, Y; Yen, DA; Gupta, S |
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