Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 13-Feb-2024 | Digital transformation: A multidisciplinary perspective and future research agenda | Paul, J; Ueno, A; Dennis, C; Alamanos, E; Curtis, L; Foroudi, P; Kacprzak, A; Kunz, WH; Liu, J; Marvi, R; Nair, SLS; Ozdemir, O; Pantano, E; Papadopoulos, T; Petit, O; Tyagi, S; Wirtz, J |
| 2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
| 16-Apr-2024 | Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace | Zha, D; Foroudi, P; Marvi, R |
| 26-Apr-2024 | E-service failure and recovery strategy in times of crisis: effect on peer attitudes, expectation and future intention | Foroudi, P; Tabaghdehi, SAH; Cillo, V; Cuomo, MT |