1. Brunel University Research Archive

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Issue DateTitleAuthor(s)
29-Mar-2022Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiencesZha, D; Foroudi, P; Melewar, TC; Jin, Z
14-Jun-2022Antecedents and consequences of co-creation value with a resolution of complex P2P relationshipsForoudi, P; Marvi, R; Colmekcioglu, N
19-Aug-2022Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020Akarsu, TN; Marvi, R; Foroudi, P
26-Aug-2022Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviewsColmekcioglu, N; Marvi, R; Foroudi, P; Okumus, F
2022A bibliometric review of innovation networks: 30 years of studyRezaei, H; Akbari, M; Karimi, A; Foroudi, P
13-Jan-2022Enhancing value co-creation behaviour in digital peer-to-peer platforms: An integrated approachAlqayed, Y; Foroudi, P; Kooli, K; Foroudi, MM; Dennis, C
12-Jul-2022Consumer Perceptions of Sustainable Development Goals: Conceptualization, Measurement and Contingent EffectsForoudi, P; Marvi, R; Cuomo, MT; Bagozzi, R; Dennis, C; Jannelli, R
1-Sep-2022Use of Social Media Functionality for Improving Information Sharing, Problem-Solving, and Co-Production in a B2B ContextRajabi, AA; Mirmehdi, SM; Foroudi, P; Azimi, E
19-Oct-2022When Love Takes Over: Boosting Love Towards Airbnb BrandForoudi, P; Palazzo, M; Sabina, K
6-Sep-2022Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability NexusForoudi, P

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