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Issue Date | Title | Author(s) |
---|---|---|
2015 | Corporate heritage identity stewardship: A corporate marketing perspective | Burghausen, M; Balmer, JMT |
2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |
24-Apr-2020 | Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis | Sameour, A; Chen, W; Balmer, JMT |
20-Nov-2022 | Augmented role identity saliency of CSR in corporate heritage organizations | Al-Amad, AH; Balmer, JMT |