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Issue Date | Title | Author(s) |
---|---|---|
18-Mar-2019 | Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights | Balmer, JMT; Mahmoud, R; Chen, W |
18-May-2023 | Digital corporate communication and brand communication | Balmer, JMT |
1-Mar-2024 | Corporate Brand Architecture | Balmer, JMT |
1-Mar-2024 | Corporate Brand Communication | Balmer, JMT |
23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |
26-Jul-2015 | Brands in, from and to emerging markets: The role of industrial relationships | Gupta, S; Balmer, JMT; Low, B |