1. Brunel University Research Archive

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Issue DateTitleAuthor(s)
9-Sep-2019Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption PerspectiveDey, BL; Alwi, S; Yamoah, F; Agyepong, S; Kizgin, H; Sarma, M
30-Jul-2019Social Media Led Co-creation of Knowledge in Developing Societies: SME’s Roles in the Adoption, Use and Appropriation of Smartphones in South AsiaDey, BL; Sarma, M; Pandit, A; Sarpong, D; Kumari, S; Punjaisri, K
24-Dec-2019Digital consumer culture and digital acculturationDey, BL; Yen, D; Samuel, L
13-May-2019Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientationMohiuddin Babu, M; Liu, H; Jayawardhena, C; Dey, BL
1-Sep-2019Internal demarketing in the U.K. Civil Service since the 2007–2009 financial crisisBrown, DM; Dey, BL; Wäppling, A; Woodruffe-Burton, H
27-Nov-2019The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom MarketDey, BL; Al-Karaghouli, W; Minov, S; Mohiuddin Babu, M; Ayios, A; Muhammad, SS; Binsardi, B

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